The Evolution Of Famous Car Logos Across The Decades



Fabbrica Italiana di Automobili Torino used their complete name as the company logo starting in 1899. In 1901 the image changed to “FIAT” surrounded by various engravings. By 1921 the logo became a disc with “FIAT” surrounded by a wreath. In the early 1930s, the icon began a series of changes that included tall and thin shields with “FIAT” in the center. In 1968 the badge became four blue rhombuses with letters of the company name in each. At the end of the century, the wreath circle returned.

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