The lion has been a part of Peugeot’s logo since 1858. Various poses of a lion striding were used for decades. In the mid-1920s the lion was altered by making it face to the right, and within a decade it had returned to a more traditional pose. In 1955, the icon was given an aggressive rearing up stance. This has lasted until today, with the exception being the 1960s when the icon was changed to a lion head. 1998 saw the last major alteration with the addition of “Peugeot” to the logo.