Japan's Car Industry Is Scrambling To Catch Up On Technology

Japanese Automakers since the 90s

When we look back at how Japanese automakers produced cars in the 90s, we can see that they led the market with better cars and lower prices. We currently see some Korean automakers taking the lead in the performance of conventional vehicles, while Tesla and other innovative carmakers are investing in fully electric and hybrid vehicles, as well as other disruptive technologies such as autonomous driving. Toyota and other Japanese automakers have taken a more conservative strategy and held back from serious investments in the electrification of their vehicles. This stance is a reflection of the still conservativeJapanese culture that holds ontotraditional ideas lasting into modern times.