10 Interesting Stories Behind The Most Famous Car Logos


Chevrolet, or Chevy, is possibly the most mysterious car logo because there are so many stories about it. There are counts that William C. Durant was inspired by a wallpaper design that he saw in a French hotel. Durant’s daughter claimed that it was a random drawing her dad ended up jotting down on a tablecloth. Another story claims that the symbol was taken from a newspaper ad that Durant’s wife, Catherine, came across while on vacations in Hot Springs, VA in 1912. Perhaps the story that raises the least controversy is that the symbol was based on the Swiss flag, in order to honor Durant’s Swiss partner, Louis Chevrolet, who was a race car driver.

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