It isn’t unusual for car companies to go way out of the realm of normal to generate a buzz around their latest models. Getting people talking about a product is at the core of any marketing scheme, and these companies managed to do that in spades. Some of these schemes involved teams of trained professionals and complex constructs, while others vanished without a trace. Here are the most outrageous and ingenious marketing ploys used to advertise vehicles. Our first advertiser took it up a level – or thirty – when they pulled this stunt.
Aston Martin Gets A Lift
The folks at Aston Martin had lofty ideas when they set this stunt up. To celebrate their partnership with Mount Anvil, a Central London property developer, Aston Martin had a 2016 V8 Vantage GTE Challenger hoisted thirty-one stories in the air and put on display on the top of the Dollar Bay skyscraper. The feat required a precision crane crew and a whole lot of luck, while passers-by were shocked to see the racer high overhead. The timing of the event was to coincide with the beginning of the 2016 FIA World Endurance Championship at Silverstone and set high expectations for the race.
Our next publicity stunt got us excited for a piece of futuristic tech that had nothing to do with the car.